With over 20 years of experience, I’ve had the privilege of creating impactful content for international and national campaigns across various industries. My journey began in Germany and the UK, and since then, I’ve overseen productions both big and small, locally in the US and across the globe.

As a integrated content producer, I’ve collaborated with a wide variety of clients, leading the production of broadcast, online, long-form, stills and social content from initial concept through final delivery. I’m a strong believer in the power of teamwork, staying curious, and embracing new ideas, and have had the pleasure of working with many talented teams to overcome challenges like tighter timelines and budgets. I also have a reputation of being efficient and organized 🇩🇪.

A key achievement in my career was leading and successfully expanding brand representation for Google Chromebook across 12 markets. I led the development of a complex localization work-stream, ensuring that brand messaging was tailored and effective across diverse audiences. Alongside this, I was training and managing team members, building a strong, cohesive group capable of managing the intricacies of international campaigns. This experience strengthened my strategic approach to production and reinforced the importance of both cultural sensitivity and precision in global content creation.

From remote shoots to large-scale productions, I am equally comfortable working with nimble teams or managing complex operations. My diverse background includes producing in advertising agencies, post productions, production companies, and directly for clients. This versatility has allowed me to develop a keen understanding of the entire production lifecycle and how to deliver content that not only meets creative expectations but exceeds them.

Every project is a new challenge, and every team brings its own energy. My passion lies in creating work that connects, entertains, and engages, all while ensuring the production process remains smooth, organized, sane and enjoyable for everyone involved.